http://jebcommerce.disqus.com/Affiliate Program Management and Content DevelopmentenWed, 11 Feb 2009 10:57:33 -0000http://jebcommerce.com/are-you-adding-value-something-unexpected/#comment-6178634<p>Very good point Andrew. If you don't have a good product or company to promote, pre selling and adding value won't do much.</p>Jamie E BirchWed, 11 Feb 2009 10:57:33 -0000http://jebcommerce.com/are-you-adding-value-something-unexpected/#comment-6171667<p>The other point about value is that it's typically tied into a specific person or company, so value is attached, attributed or stuck onto something.</p><p>If value is strongly created (eg: SouthWest air), then it creates very sticky customers and significantly increases LCV (lifetime customer value).</p><p>Seems like it'd be only smart to work on that aspect of the biz vs just lead gen alone...</p>Andrew WeeWed, 11 Feb 2009 02:14:47 -0000